Phonepe Recruitment

PhonePe, India's leading digital payments platform, is seeking a highly motivated and strategic Marketing Consultant to join our dynamic team. As a Marketing Consultant, you will play a crucial role in developing and implementing innovative marketing strategies that drive brand awareness, user acquisition, and engagement. Your expertise in marketing principles, data analysis, and creative thinking will be instrumental in shaping PhonePe's marketing initiatives and contributing to the company's continued growth and success.

Responsibilities:

• Conduct in-depth market research to understand consumer behavior, preferences, and trends, and identify potential marketing opportunities
• Analyze marketing data, including user behavior data, campaign performance metrics, and market trends, to gain insights and inform marketing strategies
• Develop and implement comprehensive marketing plans, including digital marketing campaigns, social media strategies, and content marketing initiatives
• Create engaging and impactful marketing content, such as blog posts, social media graphics, and email newsletters
• Manage and optimize marketing campaigns across various channels, including search engines, social media platforms, and email marketing tools
• Track and measure the effectiveness of marketing campaigns, analyzing key metrics such as website traffic, conversion rates, and user engagement

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Skills:

• Strong understanding of marketing principles, methodologies, and best practices
• Expertise in data analysis and statistical techniques, with proficiency in relevant data analysis tools
• Proven track record of developing and implementing successful marketing campaigns
• Excellent communication and writing skills, with the ability to convey complex marketing concepts clearly and persuasively
• Strong creative thinking and problem-solving skills, with the ability to identify and address marketing challenges promptly
• Proficient in digital marketing tools and platforms, including Google Analytics, Facebook Ads, and Twitter Ads
• Excellent time management and organizational skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines under pressure

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